Word: money
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Dates: during 1980-1989
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...really like what a lot of them are doing anymore," says Perry Farrell of the cutting-edge Los Angeles band Jane's Addiction. "A lot of bands are willing to be commercial or a commodity. It's kind of like a drug problem. I think rock 'n' roll has money in its veins...
Central to their success is a lucrative contract with the Miller Brewing Co. The deal reportedly provides most of the more than $2 million in prize money offered this season. Miller sponsors 20 of the A.V.P. tournaments. All matches are arranged by the association in cities that express an interest and have suitable facilities. Between them, ESPN and Prime Ticket, cable sports networks, air 25 tournaments on the tour, and they reputedly pay the A.V.P. handsomely for the rights to do so. Armato thinks volleyball does well on the small screen because it features "a lot of action, the beach...
...shoes, in part because they know that the industry's rapid growth is slowing down. Baby boomers, for example, are slacking off in their exercise regimens. While last year's 15% growth rate was healthy by any measure, it was down from 29% the previous year. As they pour money into R. and D., the shoemakers hope to come up with new products that weekend athletes can't resist. One new customer of note: Batman, whose movie shoes were based on Nike's cross-trainer...
Although Leland had managed to persuade the House to create the Select Committee on Hunger and make him its chairman in 1984, famine lost its luster once the strains of We Are the World faded and the television lights went off. There is little money or prestige in hunger. Leland earned $22,650 in special- interest speech-giving fees in 1988; Illinois Congressman Dan Rostenkowski, chairman of the tax-writing Ways and Means Committee, earns nearly ten times as much as that. Laying guilt trips on colleagues until they provided $800 million for starving Africans during the sub-Saharan famine...
...their reparations payments and the French seized the industrial Ruhr to compel payment. The German mark, declining ever since the war, began plunging: 7,000 to the dollar in January, 160,000 in July, 1 million in August. A kind of madness swept the country. People carried suitcases of money to a store to buy a sausage. And the mark kept falling, to an all-time low of 4.2 trillion that November. Everything was for sale, all savings were destroyed, and nothing seemed to have any value any longer. No less than military defeat and social upheaval, the hyperinflation undermined...