Word: money
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...certain attributes - such as a willingness to take risks, or worrying about what others think - affect our choices. De Marchi and Hamilton talked to TIME about their model, what it can predict and why anyone would ever want to drive a Prius. (See TIME's photo-essay "Those Things Money...
...they also smile because they've joined an ideological team. In a way, it is fundamentally irrational to buy a Prius. If you want to save the environment, you can buy a Honda Civic or another car that's almost as fuel efficient and way cheaper. With the money you save you can buy a chunk of the rain forest or carbon credits. You don't buy a Prius because you want to do all you can to save the environment; you also want other people to see you in the Prius. You've joined an exclusive club...
...Europe's $44 billion and $17.9 billion in the Asia-Pacific region. In North America and Latin America, store owners and employees were the leading pilferers; in Europe, Asia and the Middle East, it was customers who were swiping the most loot. (See pictures of expensive things that money...
...corrupt or inept to fix it, and that there's nothing wrong with stealing from these big companies and fancy stores that - the thinking goes - are themselves making out like thieves," Bamfield explains. "There's a real perception among many new shoplifters that if you work hard, put money away and play the game, you're asking for someone to come along and rip you off." (See the top 10 financial-crisis buzzwords...
...however, shoplifting comes back to bite all consumers in the billfold in the same way that higher plane tickets do when airlines face increasing gas prices. Anytime businesses have to absorb a cost, they pass it along to their clients in some form or another. Retailers make up the money lost to shoplifting by marking up the prices of their goods. According to the Center for Retail Research, this ended up costing each U.S. household $436 in the past year and each European household $250. So much for a victimless crime...