Word: money
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...They want their money to go to things that they really cared about,” Hissey said, defending donor prerogative in the allocation of funds, even in the context of a donor base that viewed Harvard as “very responsible” with its use of resources...
...addition, a strategy that emphasizes unrestricted gifts may not have staying power in the long-run, philanthropy expert Kathleen D. McCarthy said, given that soliciting unrestricted or current use funds tends to be more difficult when the urgency of raising money to maintain core activities dissipates...
...group, named Movember, uses mustaches to raise money for prostate and testicular cancer research. The other group, Mustaches for Kids, targets children's charities and classrooms in need. The groups have assembled quite the follicle force: more than 200,000 men worldwide between the two groups are expected to participate this year. (See pictures of world-class mustaches...
...rules are largely unchanged from that first small competition. Participants ("Mo Bros", in the Movember lingo) organize as individuals or on teams to grow the best mustache they can during the month of November, raising money from sponsors. Movember has even invented a way for women to participate - "Mo Sistas" support the cause and raise money on their own, with some sporting a mustache necklace (which consists of small mustache emblems available in a variety of colors and styles). (See video of the battle of the beards...
...Garone says the mustache's retro appeal helps make Movember the ultimate viral campaign, dubbing the Mo Bros "walking billboards" for their cause. This allows the organization to operate on a razor-thin margin, spending next to no money on marketing. It's impressive considering the average age of the Movember participants is 31, an age group not known for being charitably inclined. "When you don't normally rock a mustache, people ask you about it and it opens up conversations," Garone says. "A large part [of our success] is through this incremental word of mouth...