Word: moneyitis
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...YOUNG MONEY...
Novey, who bills himself as Burgerman, plans to run the Boston Marathon in April while wearing a burger costume. Having made a killer YouTube video, he’s asking individuals and businesses to give him money to complete the wacky task, hoping to raise $100,000 to benefit the charity Citizen Schools...
Novey said that he received 50 individual donations within the first two hours after his fundraising campaign opened on Friday. He hopes to raise more money through his forthcoming Web site, which he promises will “really knock your buns...
...cooks to become obsessed with competition. The dining public already tends to think in sports terms anyway. Every city magazine has a "best of" issue whose every category is hotly debated. The stars the local paper gives out make or break restaurants by telling uncertain diners with limited money to spend where they can blow it with the minimum risk. Chefs like to say that they just want to feed people, or, more wussily still, "make my guests happy." But the truth is that they got into the business because they were creative and driven and wanted to do something...
...Bocuse d'Or is the gastronomic version of the Apollo program. There's no real reason to do it, the difficulties are nearly insoluble, and the cost in time and money is prohibitive. But to plant the flag on the alien surface of European haute cuisine! To beat the Frenchies at their own game! The chef that pulls that off will be a hero to his peers, and will make his career overnight...