Word: moneyitis
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...people of Aulnay." An image boost is a near given if Chicago Blues: A Living History wins its category (the town is up against Elliot Ramblin' Jack, the Mick Fleetwood Blues Band, John Hammond and Duke Robillard). But a Grammy probably won't turn the CD into a money-maker - even though it's been nominated for two other American blues awards, and has already won another pair in the U.S. and Europe, sales have yet to top 10,000 worldwide. (Read: "Why Paris Is Burning...
...Releasing it for free is just good marketing," he says. "Whether it's through piracy or distribution your film is out there on the Internet, so we decided to harness this." And he has managed to make quite a bit of money out of it. Online sales of merchandise - including T-shirts and collector's editions of the DVD - have generated $430,000 on a film that only cost $21,500 to make, Vuorensola says. He and his team have also now secured a proper distribution deal with Revolver Entertainment in the U.S. and Britain. (See the best movies...
...guarantee large audiences see their works. This is especially true at a time when funding from studios has been seriously hit by the recession - just as it was on the way up. "The last 10 years has been a renaissance period for independent filmmaking and there has been more money coming into production for films than in any other decade in the history of film," says Jonathan Wolf, managing director of the American Film Market, an annual event where filmmakers and studio executives converge to sign production and distribution deals. But since the economic downturn, many indie movie distributors, including...
...Paley also sells merchandise on her site, including 35mm prints of the film stamped with a Creative Commons License, so the buyers know the money is going directly to the filmmaker. And she has a donation link through which she has received gifts ranging from $2 to $2,000. To date, Paley has made net profits of $55,000 - and she's secured theatrical distribution in France and the U.S. "What I have learned is that the more freely you show the film, the more audiences will buy the DVD and surrounding merchandise," she says. "With a normal theatrical release...
...that it allows them to better engage with their audiences. "The whole film business has no connection with their audience," she says. "And with any business you have to know your consumer. The Internet has become a free distribution machine, so what can you sell that makes money? Things you can't copy. They need to be things that are based around your audience. Directors cuts, merchandise, 35mm prints of your film." (Read: "Why Netflix Stinks: A Critic's Complaint...