Word: moneys
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Dates: during 1990-1999
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...case, Burns looked at why one portion of a client's business--its cookies--were losing money and market share...
...Owning and cultivating a lawn became a fabulous new way for the social elite to compete in the conspicuous consumption of leisure. A great deal of money was required to buy the materials, hire a designer and planters, and have either gardeners or animals shave it down to its optimum length. When the upper echelons of colonial society returned from their European travels with news of the latest in fashion, food, and home decor, they brought the lawn with them--it came from Old to New England with all its attendant symbolism...
...keeping up with the Joneses became more important in the "Golden Era" of the 1950s and into the 1960s, spending more time and money on lawn maintenance (and on golf, if you had the credentials to get accepted by a club) became obligatory. [Ed. Note: For those currently striving to fit in, check out the Harvard-insignia golf balls currently democratically available at the COOP for a mere $XXX]. Lawncare became a major summertime preoccupation and a major moneymaking industry. Lawn culture is now the stuff of American iconic legend: through shows like "King of the Hill" and films such...
...what are the environmental impacts? How much money is spent on the labor, water, fertilizer, pesticide, grass seed and other materials involved in the annual lawn transformation? Clearly, as attested to by the vigor and duration of the landscape assault, the lawn is high priority, and big bucks are spent...
...Harvard can afford it, of course--but where else could that money go instead, and would it be more productive elsewhere? The MAC is filled with rusty weight machines from before the crossing of the Mayflower, there is not a single library open for 24-hour study, boosts to financial aid could help right the rising racial imbalance of the student body and the forfeit of electric-teal chemicals could give the typically low-skilled landscapers and other Harvard employees a living wage. For starters...