Word: monitorable
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...central database. "In Iraq the real challenge was tracking noncombatants, but ultimately we hope every soldier will have an RFID tag," says Lisa Mantock, president of Texas-based ScenPro, which developed the software. Using similar technology, Calipatria State Prison in California became the nation's first such facility to monitor guards and inmates alike with TSI PRISM, a tracking technology using RFID wristbands that look like large diver's watches. The surveillance curtails violence...
...back room. "Sometimes they'd get a hundred people and the speakers would raise a fuss about foreigners. They didn't like what was going on down at Jakobsplatz," Klein says, referring to the site of the new synagogue. After police began showing up in large numbers to monitor the meetings last year, Klein stopped renting the room to the group...
...HUPD officer was dispatched to the Faculty Club to take a report of a stolen computer monitor...
That's not to say psychographics is an exact science. In fact, there are numerous companies racing to build and sell tools similar to LifeMatrix, among them Monitor MindBase, offered by the market-research firm Yankelovich, and BehaviorGraphics, a joint venture between Simmons Market Research Bureau and Nielsen Media Research. All use different assumptions and psychological profiles to sort consumers into categories variously referred to as segments, clusters, affinity groups or passion groups and identified by such titles as "shotguns and pickups," "struggling singles," "band leaders" and "succeeders." MindBase, for example, extrapolates from a combination of attitudes gleaned from opinion...
There may be a dark side to the increasing precision with which marketers can locate and track their quarry. The Orwellian overtones of companies and market researchers' getting together to share vast databases of detailed, individual consumer behavior are hard to deny. Just the names of psychographic tools (Monitor MindBase, LifeMatrix) are enough to get privacy advocates worked up. But researchers say they are only putting to more effective use information that consumers surrendered when they used credit cards, registered on websites or responded to questionnaires. And marketers keep raising the stakes. Personicx, launched by Axciom Corp...