Word: monitoring
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Dates: during 1960-1969
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Just about every time some journalistic handicapper draws a list of the best U.S. newspapers, the name of the Christian Science Monitor appears well up toward the top.* But of late, more and more Monitor readers seem to be disputing the handicappers' judgment. Today, Monitor circulation is down to 184,000 from an alltime high of 230,000 in 1961. And it is still falling...
...voice of the Mother Church, the Monitor has faithfully sermonized for all its 56 years. "In the most legitimate of senses," says Erwin D. Canham, 60, its editor since 1945, "the newspaper is a public-relations organ for the religion." But along with the Word, which many readers skipped, the Monitor used to offer some of the most deliberative news reporting in the U.S. It was an early practitioner of subjective journalism, filled with analytical and background stories, and it was on the skill of its commentators that the Monitor's reputation rested...
...interpretive journalism is now a staple of the U.S. press, and many magazines and newspapers do a better job than the Monitor. Furthermore, they do it faster. By the time the Monitor, which is printed and mailed from Boston, Los Angeles and London, reaches its subscribers all over the world, the chances are that they have already read almost all it has to offer...
Since 1962, the Monitor, which is never one to rush things, has been blueprinting a self-improvement program calculated to restore the paper's waning market. Last week some of the details of the plan were out. By March 1 the paper hopes to enlarge its worldwide staff by 10%-20%, double the five-man Washington bureau and, most important, refocus its emphasis on news significance. "There will be a certain resemblance to what a newsmagazine does," said Editor Canham. "We want more intensive comment rather than someone sucking his thumb and pontificating about something...
...that sounded like the mixture as before, Monitor readers would have to wait until spring to be sure. In any event, a paper that had rested too long on its laurels was now, in Editor Canham's words, "facing up to the increased competition of other news media...