Word: monitors
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Dates: during 2000-2009
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...HUPD officer was dispatched to the Faculty Club to take a report of a stolen computer monitor...
That's not to say psychographics is an exact science. In fact, there are numerous companies racing to build and sell tools similar to LifeMatrix, among them Monitor MindBase, offered by the market-research firm Yankelovich, and BehaviorGraphics, a joint venture between Simmons Market Research Bureau and Nielsen Media Research. All use different assumptions and psychological profiles to sort consumers into categories variously referred to as segments, clusters, affinity groups or passion groups and identified by such titles as "shotguns and pickups," "struggling singles," "band leaders" and "succeeders." MindBase, for example, extrapolates from a combination of attitudes gleaned from opinion...
There may be a dark side to the increasing precision with which marketers can locate and track their quarry. The Orwellian overtones of companies and market researchers' getting together to share vast databases of detailed, individual consumer behavior are hard to deny. Just the names of psychographic tools (Monitor MindBase, LifeMatrix) are enough to get privacy advocates worked up. But researchers say they are only putting to more effective use information that consumers surrendered when they used credit cards, registered on websites or responded to questionnaires. And marketers keep raising the stakes. Personicx, launched by Axciom Corp...
...said that the monkeys used in the research had been given methamphetamine - commonly known as speed - instead. MEANWHILE IN THE U.K. ... A Job with Security Britain's domestic intelligence service MI5 wants you. The normally secretive organization placed an ad in Police Review magazine for static surveillance officers to monitor CCTV footage. Potential spies must be "perceptive enough to spot the smallest details." In return, the service is offering 320,500 a year and a "relaxed, friendly and supportive working environment." Recruits would also benefit, the ad says, "from job security...
What does the N.Y.S.E. boss do? Grasso, 57, who has been chairman since 1995, won wide praise for his leadership after Sept. 11, 2001, but his main role in the 211-year-old exchange is essentially that of corporate hall monitor. Public companies can list their stocks anywhere, but 2,800 of them choose to do so with the N.Y.S.E., which maintains an old-fashioned trading floor for the purpose. (Trading is electronic at the NASDAQ.) The broker-dealers who make trades are members of the exchange, and Grasso enforces the rules they must follow to keep their spots. Recent...