Word: monomark
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...amount of kidding and criticism the Beaver can take from the people who work for him. Evelyn Waugh. a writer of fantastic novels (Decline And Fall, Vile Bodies, A Handful of Dust) was once an Evening Standard reporter. He has repeatedly and maliciously caricatured Beaverbrook as Lord Monomark or Lord Copper of the Daily Excess...
...Monomark is a ludicrous egocentric who eats little but raw onions and oatmeal, is surrounded by slavish sycophants who toady to his ignorant misconceptions, abuses his distracted underlings and usually triumphs by some absurdly fortuitous accident. In 1930 Lord Beaverbrook sent Waugh to cover the Ethiopian coronation. Waugh repaid him with a lampooning in Black Mischief. Later Lord Beaverbrook sent Waugh to cover the Ethiopian war. Waugh bladdered him again in Scoop...
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