Word: monorails
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...Massachusetts Turnpike Authority Chair Matthew J. Amorello, the sun might soon rise over a new kind of median, a median defined not by Jersey barriers or Jersey-esque patches of exhaust-wilted grass, but by a sleek, superfast monorail propelled from Springfield to Boston by powerful electromagnets. Commuters would still commute on either side in the familiar car lanes, but they would be the main event no longer—the median’s proud iron steed would have stolen their thunder. A high-tech, vaguely Blade Runner-flavored cream center would have at last filled the transportational Twinkie...
...dream: an expensive and far-fetched twinkle in the eye of the Pike’s highest don. For such a dream, devoting $10,000 for an exploratory study must have seemed cheap to Amorello. The pharaohs had their pyramids; Mitterand, his Chunnel. Amorello might have his magnetically-levitated monorail. As chair, Amorello took over the Big Dig in February 2002, and for nearly two years the rest of the transportation world have looked on with a combination of envy and schadenfreude. But a man of Amorello’s imagination is no more satisfied with that gargantuan project than...
...construction of an “AirTrain” to John F. Kennedy International Airport. (Kennedy ’40 was a former Crimson Executive.) And hasn’t Amorello ever seen the cautionary episode of “The Simpsons” where a huckster and his monorail nearly destroy Springfield...
...more one thinks of the fantastic monorail, the more it comes to seem like one of those grand delusions, so appealing in the wee hours of the metaphoric night, that deflate as soon as morning comes. Better leave the monorail to haunt our dreams—and Amorello’s—than to let a bureaucratic nightmare kill it with the cruelties of reality. The breathtakingly-beautiful vision isn’t meant for this world...
...issue of TIME Inside Business featured a cover story on captive marketing--the insinuation of ads into formerly private domains, like taxis, elevators and even rest rooms. The latest entrant in the captive game: choo-choos for the Wayne Newton crowd. The $650 million Las Vegas Monorail, scheduled to open early next year, will run along the east side of the fabled Strip, carrying gamblers between casinos like the MGM Grand and Harrah's. Several companies will sponsor multicar trains, blanketing each car with logos and promotions. Hansen's Beverage has signed a 10-year, $10 million deal to sponsor...