Word: monrad
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...Monrad says Harvard takes a much moresystematic approach in targeting potential biggivers...
...Although Monrad says "you have to wait a decentinterval before you go back to these people [toask for money]," he says he expects aUniversity-wide campaign to "go into high gear byfall...
...Monrad agrees, saying the Bok weekendsprimarily target those alumni who might give toHarvard in the future...
Such a drive, Monrad says, would be "an effortto make these places self-reliant...
...Monrad adds, "There has to be [aUniversity-wide drive], and it will be in the $3billion range before we're done...There's anirresistible tide pushing the campaign forward,despite a natural reluctance [to changetraditional modes of fundraising...