Word: monrad
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...these sessions, particularly common during reunion years, groups of alumni are brought in to review lists of their classmates who they know, in terms of giving ability. At the meetings, the UDO figures out who would be most likely to "rattle the purses," in Monrad's words...
...They try to choose someone who you like," Monrad adds. "Clearly you don't choose the person who black-balled them from a club...
...year I gave 10 percent of my income," Monrad remembers. "If you tell someone who makes $100,000 that, they feel they have to give $10,000 to be competitive. Most successful people are competitive, and they also compete in giving away their money...
...Monrad adds that some gifts come in because people like to show off how well they are doing. "I've heard this happens at the Business School--even though I'm sure they'd deny it," Monrad says half-jokingly...
According to fundraisers, the largest contributions come from "old friends," and thus all that needs to be done is request money from those already familiar with the process. Even then, though, as Monrad says, "you gotta ask or you're not gonna...