Word: monroney
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...full-page ads; Madison Avenue may study them in a grey flannel funk. But for the average televiewer, ratings remain a mathematical mystery. Do they really tell whether one show is better than another? Or more popular? Or both? The answer, said Oklahoma's Democratic Senator Mike Monroney last week, is that the ratings add up to a statistical tyranny that fleeces the public of quality shows...
Beating the drums for a full-scale inquiry by his Senate Commerce Committee, scheduled to start in Manhattan next month, Monroney told Chicago Newscaster Len O'Connor: "Five hundred people polled out of 70 million is not a proper sample, and that is a phony way of oversimplifying the choice or prominence of television programs bought by the advertising agencies for various manufacturers. We shouldn't worship these ratings as we do ... Frankly, I don't think we can pass legislation, but I do think the public . . . is entitled to know why they are getting certain programs...
...such as the National Retail Merchants Association) want to end are the phony price-cuts. The merchants, many of whom have prodded the FTC to get tougher, feel that if they do not voluntarily police their industry, Congress will step in and do it for them-just as the Monroney law outlawed phony price-packing by auto dealers...
...leans would be repayable in "soft" national currencies rather than in such "hard" currencies as the U.S. dollar and the Deutsche Mark, as the World Bank requires. The U.S. itself did not push very hard for Ida, a plan originally suggested by Oklahoma's Democratic Senator Mike Monroney. It got a warmer welcome among the underdeveloped countries that would do the borrowing than the industrial nations that would do the lending; it appealed to the diplomats present more than to the bankers, who fear that it may encourage negligent financial tendencies in poorer nations. Ida is still...
...price pack" which pads the cost of new cars with phony charges, the auto industry last week got some help from the Senate Commerce Committee. It voted to require manufacturers to stick a "suggested" retail price on each car delivered. Sponsored by Senators "Mike" Monroney and Strom Thurmond, the bill also requires automakers to list suggested prices for optional equipment and accessories, calls for fines of $1,000 on each untagged car, $1,000 for each misleading label. The bill, backed by Ford and General Motors, must now clear the full Senate and the House before...