Word: monsanto
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Researchers in the labs of Monsanto Chemical Co. have learned to turn out a mouth-watering layer cake, but it is better to look at than to eat. Baked right into it are a quartz rod and a telescope. These two ingredients make it possible for a Kodak movie camera posted outside the glass oven door to take pictures of just what goes on inside a baking cake. Monsanto, a producer of leavening agents tor cake-mix companies, designed the study to discover the best leavening combination for each mix. Its experiment is just one of the hundreds of ways...
Sales to Russia? Manufacturers reap a $1.5 billion-a-year harvest from fertilizer, and their sales are growing 9% annually. Led by the biggest manufacturer, International Minerals & Chemical Corp. of Skokie, Ill., some 20 companies have plowed into the field, including such chemical giants as W. R. Grace, Monsanto, Allied and Du Pont. Since few farmers still rely on the less effective animal fertilizers, many meat packers-including Armour and Swift -have kept up with the times by diversifying into chemical fertilizers. Lately, half a dozen U.S. oil companies-among them, Gulf, Socony Mobil, Cities Service and Kerr-McGee-have...
...stainless steel razor blades that American Safety Razor and Schick have produced copies, and Gillette is now preparing to assault the market. Finding themselves unable to keep up the pace against competitors with greater resources, some companies have chosen to sell their new ideas to larger firms. Even giant Monsanto, first into the market with a soap for automatic washers (All), eventually got out of the hotly competitive market rather than try to match the budgets of soapmakers...
...that the company badly needs some avanti pointing. Stuck with his predecessors' designs, Egbert saw Studebaker sell only a paltry 72,155 cars last year, managed to turn a $3.1 million loss into a $2.5 million profit only by selling off the company's plastics division to Monsanto...
...Fisk, 58, had spent most of his career in the Prudential Insurance Co., knew little about chemicals. But Allied's board decided that the cool, analytical Fisk was the man to put some snap back into their company which for a decade had been falling behind Dow and Monsanto. Last week Fisk announced plans to swap $350 million in Allied stock to acquire Union Texas Natural Gas Corp., a major oil and gas producer whose output will guarantee Allied a supply of crude for its petrochemical business. First venture planned for the merged company: construction of a $40 million...