Word: monsters
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Noel Lee's career is as colorful as his many sports cars: he quit a job in nuclear research to play folk rock before deciding in 1979 to make quality speaker wire. The CEO of Monster Cable spoke with TIME's AMANDA BOWER about how he built a company on a product that stores used to give away, as well as the wireless revolution...
TIME Your business card says "The Head Monster." Do other CEOs take you seriously...
TIME What's the next thing to get the Monster name...
...want to hear music come to life, you want to hear it in full surround sound-- Monster Music. We're doing a very special project [with the band 3 Doors Down]. We're doing a live album. When you play this DVD, you get your choice: you can be in the audience, or you can be onstage. The nice thing for the industry is that you can't download a surround-sound experience...
TIME You haven't missed a 49ers home game since winning the naming rights to Monster Park, but I hear you're not exactly a huge football...