Word: montanas
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...kids' superstar already has enough personas to fill a postmodern novel. But to Cyrus, reached by phone between tour preparation and an appearance on Ellen, the distinction is not that complicated. "What my fans get, which parents have a harder time grasping, is they know who's underneath Hannah Montana," she says. "They like the girl who's underneath...
...prompted outrage and lawsuits, giving kids a lesson in the American pillars of capitalism and litigation.) Says Debra Rathwell, senior vice president of AEG Live, the tour's promoter: "I've had e-mails from people saying, 'Should I not pay my mortgage this month and go to Hannah Montana?'" With the popularity of Hannah (and franchises including High School Musical, The Suite Life of Zack and Cody and Cheetah Girls), Disney overtook rival Nickelodeon to become the most-watched cable channel in prime time. You can't even escape Hannah on a dark street; according to CostumZee.com...
...success of Hannah Montana--the show, the character, the brand--is a marriage of two entertainment families: the Cyruses and Disney. Cyrus was cast after a long search for a show about a meek girl with a secret pop-star life, but, say executive producers Steven Peterman and Michael Poryes, she quickly made the role her own. "Miley is such a pistol, that playing the cautious, introverted girl was not a part of who she was," says Poryes. Her father signed on as her TV dad. "It's art imitating life imitating art," he says. "Miley cut her teeth...
...made Hannah/Miley a phenom was Disney's learning to use its vast, multimedia holdings. Its stars--young, eager and grateful for the exposure--debut on the Disney Channel. They record CDs for Disney Music. Their music is played on Radio Disney network. They make movies for Disney (a Hannah Montana flick is in the works). They appear on shows like Disney-owned abc's Dancing with the Stars. Cyrus is "really talented," says tween guru and S-Curve Records CEO Steve Greenberg, but also "she really has every arm of a gigantic corporation working at full tilt in an incredibly...
...Hannah Montana is Superman for tween girls: she's got the secret identity, a more relevant superpower and a blond wig instead of a cape. But just as key to the show's success is her Clark Kent--the fictional Miley. Celebrity today is as rarefied as ever, yet with YouTube and reality TV, seems more accessible than ever. It's tantalizing but, as personified by Lindsay Lohan and Britney Spears, terrifying. Miley--a normal, grounded schoolkid--makes the fantasy safe. The theme song says it all: "You get the best of both worlds...