Word: montcalmã
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...devised a friendly label with a fun cartoon of a Frenchman in a beret riding a red bike with a dog trailing behind him, a baguette in its mouth. Voilà: French charm with none of the intimidation factor. (Compare that label with, say, the one for Domaine de Montcalm??s Coteaux du Languedoc AOC, a wine from the same area.) The back label was just as friendly: "Bonjour! Welcome to Red Bicyclette, from a little corner of the very best place in France." Three types of Red Bicyclette (Syrah, Chardonnay and Merlot) hit stores in the summer...
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