Word: montego
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...June but rebounded during the second, bringing overall sales for the first half 7.2% ahead of last year. Leading the way was the intermediate Fairlane, with an 87.5% jump in sales, half captured by the new Torino model. The Lincoln-Mercury division also had a winner in the Montego, whose sales are 67% ahead of last year...
...Ford is still recovering from the strike last fall that cost it more than 6% of the market, dropping its share to 19.7% despite recent gains. Fairlanes are running twice as well as in 1967, but Mustangs continue to slip each month. Mercury's Montego is popular, while the sporty Cougar has just managed to match last year's sales level...
...evidence. Most of the emphasis is on the "intermediate"-more than a compact, but less than a full-size car. Says Ford Division General Manager Matt McLaughlin: "The real battleground for sales in 1968 is going to be in the intermediate field." Lincoln-Mercury is betting on its Montego line, of which two models resemble the popular Cougar. General Motors is also pushing the intermediates, featuring minor changes suggested by success of the 1966 Toronado. The 1968 Tem pest, for example, has an abbreviated rear and an elongated front, giving it the look of a chunky road racer...
...only minor adjustments in the Dodge Coronet and Plymouth Belvedere. An exception is the Dodge Charger, which has junked its fastback styling and taken on a pair of swept-back wings joining the roof to the rear deck. Plymouth will compete with the Tempest Le Mans and the Mercury Montego by offering a hopped-up Belvedere called the Road Runner. In the big-car field, Cadillac now boasts the largest engine in the industry, though its exterior remains virtually unchanged...
...Mercury Montego that replaces the smaller, slow-selling Comets,* Ford Group Vice President Lee lacocca predicted a 9,000,000-car year, barring a strike, which would blow that prospect "sky-high...