Word: monterrey
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...pine-paneled, air-conditioned office, Eugenio Garza, president of Monterrey's big Cuauthémoc Brewery, reached for the phone and began calling numbers in the city's well-filled business directory. What he had to say was brief and to the point: "Tecnológico needs more money." In the next mail came the first trickle of what later amounted to a flood of checks made out to Monterrey Institute of Technology, a Mexican model-complete to the famed initials-of the U.S.'s Massachusetts Institute of Technology...
...Rams. Thanks solely to such private contributions, Tecnológico last week was setting the pace for Monterrey, Mexico's fastest growing (pop. 280,000) industrial center (steel, glass, paint). On the tree-shaded, 148-acre campus, some of the 1,365 students were settling down in a new dormitory designed in the modern style of the school's eight other buildings. Between classes, blue-sweatered members of the Borregos (Rams), Tecnológico's U.S.-style football team, watched builders at work on a stadium that will eventually seat 45,000. In the 20,000-volume...
Bespectacled, greying Brewer Garza, who heads the governing board of Monterrey's M.I.T., began plugging for the school soon after graduating from the U.S.'s M.I.T. in 1914. Not until 1943, when the war boom left them desperately short of technical help, did his fellow industrialists in Monterrey take him seriously. Even then, it required persuasive arguing ("You'll be insuring the future industry of the country") to get a dozen of the biggest companies to pledge a total of $2,200,000 for buildings and grounds, plus a percentage of their annual income for operating expenses...
...PEARL Monterrey...
...hundred over the weekend, B,ud, driving a new Buick across the border?" If Bud did, and didn't mind smuggling, he got behind the wheel and purred south. At the border town of Laredo, a tourist card could be bought for $2.10. From Laredo south to Monterrey is only 146 miles over good roads, and at Monterrey a pickup would take the Buick, and sell...