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GREAT FALLS, MONT, (goal: $100,000) mounted a big red plywood rooster on the marquee of a department store. Each $20,000 raised supplied the bird with one feather for its tail...

Author: /time Magazine | Title: WELFARE: Red Feather | 11/10/1952 | See Source »

...ancient, half-ruined village of Mont Louis in the French Pyrenees, a great, flat mirror, nearly 40 ft. on a side, stares all day at the sun, turning automatically. Facing it is a parabolic mirror almost as big, into which the flat mirror throws reflected sunlight. The combination acts as a gigantic burning glass which can melt 130 Ibs. of iron in an hour. The fierce spot of concentrated sunlight can bore holes through aluminum oxide (the material used to line electric furnaces...

Author: /time Magazine | Title: Science: Big Burning Glass | 11/3/1952 | See Source »

...burning glass is not a new idea. The pioneer French chemist Lavoisier built one almost 200 years ago and succeeded in melting iron with the sun's rays. The one at Mont Louis, by far the biggest ever built, has reached a temperature of 2,500° C. (4,500° F.). Electric furnaces can also reach high temperatures, but experiments conducted in them are complicated by carbon from the electrodes. The sun's concentrated rays are pure heat; they can melt or vaporize a substance without contaminating...

Author: /time Magazine | Title: Science: Big Burning Glass | 11/3/1952 | See Source »

...show could put a dent even in Milton Berle's huge audience. Among the impressed observers was President Ross Siragusa of Admiral Corp., maker of radio and TV sets. Last week Siragusa announced that Admiral will sponsor Bishop Sheen this season on a coast-to-coast Du Mont TV network. Telecaster Sheen's fee for the season: nearly $1,000,000, to be paid to Mission Humanity, Inc. (Bishop Sheen is the national director), a voluntary agency of the United Nations which distributes funds to leper hospitals, orphanages and homes for the aged without regard to race, creed...

Author: /time Magazine | Title: Radio: A Sponsor for the Bishop | 11/3/1952 | See Source »

This week Du Mont, Admiral Corp. and its advertising agency were struggling with the problem of how to manage the commercials on Life Is Worth Living. Present plans, according to a Du Mont spokesman: 'The bishop will open with his usual good evening. Then he will possibly say, 'And now a message from our sponsor,' and well cut away from him to do a one-minute, high-level, institutional commercial. There will be no commercial in the middle of the show and just a little direct sell at the end. When the last commercial is over...

Author: /time Magazine | Title: Radio: A Sponsor for the Bishop | 11/3/1952 | See Source »

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