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...Still, Alsea is not taking any chances. To educate Mexicans about the particular brand of Chinese food that P.F. Chang's serves, last month it hired a flatbed truck to drive around Mexico City with a massive statue of a horse and models dressed as terra-cotta warriors who handed out Chinese takeout boxes filled with chocolate fortune cookies. Unlike fast-food giants such as McDonald's and KFC, which localize their menus in other markets, the Mexican menu of P.F. Chang's is nearly identical to that in the U.S., except that customers will get more hand-holding with...

Author: /time Magazine | Title: P.F. Chang's Tries to Woo Diners in Mexico | 10/26/2009 | See Source »

...even that wasn't enough. Next month, the Irish government is set to formalize a highly controversial bailout plan in which a National Asset Management Agency (NAMA) would be created to remove the unpaid, property-linked debts from the banks' balance sheets. If approved by Parliament, which appears increasingly likely, NAMA would spend some $81 billion of taxpayer money to buy loans worth an estimated $70.5 billion at current market value. The so-called bad bank, as NAMA is sometimes called, will then manage the loans on behalf of the state for the next decade, by which time, the government...

Author: /time Magazine | Title: Irish Angry Over Big Bailout of the Country's Banks | 10/26/2009 | See Source »

...bizarre behavior of his 22-year-old mistress, the influential Deadspin fired a wild shot at one of the world's most powerful sports brands. Deadspin editor A.J. Daulerio, feeling that an ESPN communications source had misled him about the truth of the Phillips story over a month ago (a claim that ESPN fiercely denies), took it upon himself to air alleged dirty laundry about ESPN employees. "It's probably about time to just unload the inbox of all the sordid rumors we've received over the years about various ESPN employees," he posted. "Chances are, at this point, there...

Author: /time Magazine | Title: Did Deadspin Hit ESPN Below the Belt? | 10/26/2009 | See Source »

Numbers like that demand a sequel, and this month Levitt and Dubner delivered theirs: SuperFreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance. But while their first book focused mostly on smaller stuff, SuperFreakonomics takes on one very big subject - global warming - and it has got environmentalists and climate scientists across the blogosphere feeling dismayed by the Freaky Ones. (See the top 10 green ideas...

Author: /time Magazine | Title: Are the Freakonomics Folks Off Base on Global Warming? | 10/26/2009 | See Source »

Cornell's 64-member Board of Trustees has gathered at Cornell this weekend for one of their four meetings of the year. Apparently portions of their meetings are open to the public? The Harvard Corporation, on the other hand, has just seven members who meet privately once a month...

Author: By Bonnie J. Kavoussi | Title: Around the Ivies | 10/25/2009 | See Source »

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