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...entirely different paradigm," says Stephen Ellis, manager of fuel-cell-vehicle marketing for American Honda Motor Co. in Torrance, Calif. Ellis manages the rare $600-a-month leases (including free hydrogen fill-ups) for the FCX Clarity. "Knowing how to integrate these new technologies into existing lifestyles and then building new infrastructures to make it work is the trick," says Ellis. "It took a hundred years to create the gasoline infrastructure; this will be much faster...

Author: /time Magazine | Title: Zero-Emission Cars: A Battle Among Technologies | 9/2/2009 | See Source »

...automaker's first electric, the Nissan Leaf, was launched last month and is touted as the world's first affordable ZE. No price has been announced (the Leaf is still 14 months away from being available), but it's estimated to come in under $30,000. It seats five adults, goes 100 miles on a charge with V6 performance, offers advanced electronics and will reach 90 m.p.h. Nissan says it will produce 50,000 electric cars globally by 2010, and it's scaling up plants. At full capacity, its Tennessee plant will produce 150,000 ZE vehicles...

Author: /time Magazine | Title: Zero-Emission Cars: A Battle Among Technologies | 9/2/2009 | See Source »

...Murphy, founder and CEO of IZEA, says more than 7,000 Twitter users have signed up for Sponsored Tweets in its first month. Murphy says about 500 advertisers, mostly small- to medium-size businesses, plus a handful of Fortune 500 companies, are using the platform. Marketers have access to the entire database of tweeters and can select whom they want to pay and how much they're willing to dish out. Compensation is based on a user's expertise or passion, how many followers that person has and other metrics, like how often the tweeter's followers click to links...

Author: /time Magazine | Title: How to Make Money on Twitter: Do Commercials! | 9/2/2009 | See Source »

...consumer spending, which could precipitate a hard landing for the economy. So far, there's scant evidence for collapse. The latest Purchasing Managers Index numbers, released Sept. 1, show China's manufacturers are continuing to rally. The index rose to 54.0 from 53.3 in July, marking the sixth consecutive month the index has been in expansion territory (over...

Author: /time Magazine | Title: Why China's Stock Market Bubble Is Fizzling | 9/1/2009 | See Source »

...Indus Valley civilization poses an intractable problem, one that legions of archaeologists and scientists have puzzled over from the first excavations to a new study published last month. Its writing, etched in signs on tiny, intricate seals and tablets, remains undeciphered, shrouding the ancient culture in mystery. A code-busting artifact with bilingual text, like the Rosetta stone, has yet to be found. By some counts, more than 100 decipherments of the civilization's often anthropomorphic runes and signs - known in the field as the Harappan script - have been attempted over the decades, none with great success. Some archaeologists spied...

Author: /time Magazine | Title: Decoding the Ancient Script of the Indus Valley | 9/1/2009 | See Source »

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