Word: month
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...past decade has seen experiments like documentary maker Morgan Spurlock's 30 Days for FX, a brilliant trading-places switcheroo. (For instance, an anti-immigration militant spent a month living the life of an illegal alien.) Wife Swap is an intriguing show about American subcultures (homeschoolers, political activists, etc.) and the natural tendency of parents to secretly judge one another. TLC's 19 Kids and Counting, about the fecund Duggars, may be an extreme-parenting freak show, but it's also a series about the life of a deeply religious family, a rare subject for TV dramas today...
...rollout for the Mac Wrap began quietly in December, but by last month, when it became the subject of a major ad campaign, the Mac Wrap was in all 14,000 U.S. McDonald's. For all that, it is a strange, simple little invention. To make a Mac Wrap, you take about half the interior of a Big Mac - a single beef patty, three quick squeezes of special sauce, less lettuce, less cheese, fewer pickles, fewer onions - and wrap the software in a tortilla instead of stacking it on a sesame-seed bun. McDonald's serves the Mac Wrap...
...sold for the past half-century, but in the end, it also knows that very few McDonald's customers have read Fast Food Nation, a scathing indictment of the industry, or seen the 2003 documentary Super Size Me, in which a filmmaker ate only McDonald's for a month and - shockingly - got fat. Instead, McDonald's has learned to focus on balance: you add a healthy Southwest Salad, and then you add a rich Angus burger. Also, you don't mess with the fries. Coudreaut could never mess with the fries...
With government budgets hammered red by the Great Recession, the high cost and human toll of the lock-'em-up strategy has made it hard to sustain. California lawmakers decided last month to cut the number of state prisoners by 6,500 in the coming year. Other states are already at work, on a smaller scale. In 2008, the most recent year for which data are available, 20 states reduced their prisoner counts by a total of nearly 10,000 inmates. As a result, according to the Justice Department, the number of state and federal prisoners grew by less than...
...those who, perhaps for the first time, are enjoying a modicum of disposable income. In 2009 he launched Hair Espresso outlets, offering cuts for a little more than $2. Costs are low, turnover high: a three-chair outlet in Mumbai recently churned out 186 cuts in one day. This month, Habib will launch hair-care products for direct sale on TV, "so that customers in Canada and the U.S. can buy them," in addition to clients of his academies in Mauritius, Singapore and Kenya. "If Indian doctors and IT experts are so popular throughout the world, why not Indian hairdressers...