Word: montorgueil
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...Parisian jeweler Louis-Francois Cartier took over a work-shop on the Rue Montorgueil and sold antique bronzes, jewelry and watches. He hit the jackpot--and attracted the attention of the century's new tycoons. His three grandsons later joined the business, opening more shops in Paris, London and New York City. (One brother famously traded a string of rare pearls and $100 for a mansion on Manhattan's Fifth Avenue.) No order was too extravagant: Cartier created 27 tiaras for people attending the coronation of King Edward VII in 1902. King Farouk of Egypt had solid-gold toothpicks specially...
...meat prices by 10%, and they quickly complied. Then came similar reductions for coffee, rice, flour, margarine and soap; others were scheduled for shoes, textiles, kitchenware, furniture, bicycles. To celebrate la baisse (the lowering), shopkeepers in central Paris hung a banner reading "Rue de la Baisse" across the Rue Montorgueil, and merchants and manufacturers with high inventories cheered. But plain people rubbed their chins and doubted that it would last any longer than other baisses decreed by some of Laniel's predecessors...
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