Word: montrealer
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Many of the advertisers TV put the bite on had already been severely bitten by Ueberroth. In past Olympics, corporate sponsorships ran $150,000 to $200,000 at most and were something less than exclusive. Montreal associated itself with 168 official products; Moscow signed up 200. Ignoring everything Baron de Coubertin had said about dignity, the 1980 Winter Games in Lake Placid, N.Y., found 381 buyers for the Olympic label, including an official chewing tobacco. By contrast, the L.A.O.O.C. has held down the number of sponsors to 30, but the charge is a minimum $4 million for each (Lake Placid...
Until a Los Angeles-based executive-search firm fingered Ueberroth five years ago as the "one good man" the Southern California Committee for the Olympic Games had been seeking, his Olympic background consisted of an unsuccessful tryout for the U.S. water polo team in 1956 (Melbourne). During the Montreal Games in 1976, nearly cornered into observing his own family decree against summer television, Ueberroth had viewed the competition nightly with the sound turned down low in the darkened room of an elderly neighbor lady who was trying to sleep. He was such an unlikely proprietor of the Games that...
...group of local businessmen. Merely securing the U.S. bidding rights constituted an epic campaign: four times they lost out to Detroit. When the U.S. Olympic Committee finally endorsed the Los Angeles bid for 1976, Moscow at the last minute decided to make it a contest of superpowers, and Montreal was selected in a spirit of compromise. Though New York City in the early going made a lavish presentation for '84, by the late-1977 deadline Los Angeles was the sole applicant for the honor. Not just in the U.S.?throughout the world. The only other city thinking of bidding...
...then, the world has come together to be pulled further apart in the only event that seems to matter: the international tug o' war. Munich in 1972 was a reprise of the Holocaust. Two dozen African nations, one full ring off the Olympic charm bracelet of continents, disengaged from Montreal in 1976 rather than associate with New Zealand, whose rugby team had scrummed in apartheid-infested South Africa. The U.S. and 35 sympathizers boycotted the 1980 Games in Moscow to protest the Soviet invasion of Afghanistan. With Americans currently enraged at the U.S.S.R. for shooting down a Korean airliner last...
...What Montreal Mayor Jean Drapeau envisioned as "modest Games," budgeted for $200 million, turned out to cost about $1.5 billion and left behind a deficit of $1 billion. Moscow spent $9 billion. Emboldened by its position as the only suitor, the Los Angeles committee proposed to cut a revolutionary deal with the I.O.C. The citizens of Los Angeles have amended the city charter to make sure taxpayers could not be charged for the Games. So the I.O.C. would just have to waive its fundamental rule of awarding the franchise to a city and instead hand it over to a board...