Word: monumentalize
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Dates: during 1960-1969
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...federal agencies planned ceremonies at their offices. Senator Frank Church of Idaho was scheduled to address a Peace Corps rally, Senator George McGovern of South Dakota to appear at an American University teach-in. Mrs. Martin Luther King Jr. planned to lead a candlelight procession from the Washington Monument to the White House gates...
...brobdingnagian humor and conviction in his vision. In 1964 when Oldenburg was flying back from a trip to Europe, he looked at New York and "suddenly it seemed as if the city had gotten smaller or I had gotten bigger." The whole idea of scale started him thinking about monuments, and so he drew them. Not monuments in the usual sense of statues or obelisks, they were things that attain monumentality through constant use: a toilet float that rises and falls with the tide on the Thames River in London, a gigantic pair of scissors to replace the Washington Monument...
Colossal Gift. So far, Oldenburg has completed only one monument, and it is not his best work. Financed through an especially established Colossal Keepsake Corp., he has produced and "given" Yale University a 24-ft.-high lipstick made of metal. Sitting on a tanklike base in Beinecke Plaza, it looks morose rather than confident, too small to take an architectural stand against the ponderous classicism of the surrounding buildings. But the students seem to like it. Anyway, if Yale does not want Colossal Keepsake Number One, Oldenburg will offer it to one college after another until it is accepted...
...hierarchy represented here (and again in the fourth point, below). Such reasoning manifests a series of traits one would hope it is the office of a Faculty of Arts and Sciences to destroy. If the matter were not so serious, this statement would stand as nothing more than a monument to the possibilities of men's pretensions...
...case the word hasn't reached you yet, this film (now at the Paris Cinema) is the story of what happens when a bunch of black militants take over an ad agency. But the film isn't really about advertising or blacks. Putney Swope is rather a monument to chaos, a plea for insanity, an adversisement for anarchy...