Word: monza
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Dates: during 1960-1969
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...most Americans. Out of this appetite came the inspiration for such American cars as the Thunderbird and the Corvette, whose price still hovers between $4,000 and $5,000, and for the sporty extras-bucket seats, stick shifts, wire wheels-best embodied in General Motors' jazzy Corvair Monza...
...word of the Mustang first leaked out, General Motors began to work on a fastback Corvair for introduction this month, later decided against the crash approach, and now maintains a monolithic silence. Its Chevrolet Corvette is too expensive to compete with the Mustang, and its rear-engined, lightly powered Monza might be thrown off balance by the weight of a bigger motor out back; this also applies to the experimental Monza GT. Result: G.M.'s competitor for the Mustang, Detroit believes, may be built around the front-engined Chevy II. Ready to take full advantage of his lead...
...build, because it can't be a volume car. It's too far out.' " Iacocca decided that he did not want a car to compete against foreign sports cars, which sold only about 80,000 a year in the U.S., but against Chevrolet's successful Monza, which was selling about 250,000 a year. After a competition between the Ford, the Lincoln-Mercury, and the corporate styling studios, Iacocca looked at all three together and picked out a Ford Division model that somehow seemed to pop out at him: "It was the only...
When Ralph Lee, a Richmond Va printer, drives his 1961 Chevy Monza to work every morning, he has to be careful not to leave the windows rolled up. "You see," says Lee, "I haven't got any door handles." A job for the local Chevy dealer? No, the local electrician. Lee is installing solenoid switch buttons that will open the doors electrically with a touch of the hand...
...names, he may need The World Almanac, a foreign-language guide, a vest-pocket bestiary, and perhaps a celestial-navigation chart. Already on the market are such prestigious monikers as Ford's Galaxie 500 XL (the XL means nothing at all), Chevrolet's Impala or Corvair Monza Spyder (apparently spelled with a y to avoid the insect image, despite Chevy disclaimers), Oldsmobile's F85 and Starfire (odes to the jet age). And there are more to come...