Word: monza
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Every U.S. auto company is contributing to-and benefiting from-this surge, but none so much as General Motors. With its standard models reinforced by the pizazz-laden Corvair Monza and the compact Chevy II, G.M.'s Chevrolet division alone has grabbed off more of the U.S. auto market (30%) than the whole Ford Motor Co. (26.2%). Between Chevrolet's runaway success and solid, though less dramatic, increases for Pontiac, Oldsmobile and Buick, General Motors as a whole now accounts for 52.2% of all the cars sold in the U.S. (The only company that ever did better...
...something of a dud, it appeared that Ford might grab off the lion's share of an important new market. Almost by chance, however, Chevrolet dressed up some Corvairs with pizazz features to attract customers into showrooms to look at the ordinary Corvair. With that began the Monza and the "bucket seat boom" -another example of the auto buyer's old urge to upgrade the plain and the practical...
...Challenger I, with a tuned 244-cu.-in. engine and special suspension designed to cruise at 120 m.p.h., and the Cougar 406, with gull-wing doors and a top speed of 160 m.p.h. Chevrolet's sports compact is a 150-h.p. version of the Corvair known as the Monza Spyder, and there are two special show models of the Corvette-the Shark and the Kelly...
...company engineering school, was chief engineer at Cadillac and then Chevrolet before he took over Chevy in 1956. He directed the development of the Corvette sports car and the Corvair air-cooled, rear-engine compact. Last year, introducing Detroit to the sales potential of pizazz with his chromed-up Monza, Cole whipped Chevy to record sales of 1,730,000-the most for any car in history...
Died. Count Wolfgang Berghe von Trips, 33, last heir to a German title who forsook his Rhineland castle for the perils of sports-car racing; in a Grand Prix crack-up that killed 15 spectators, hospitalized another two dozen; in Monza, Italy (see SPORT...