Word: mood
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...despite short-term forecasts that could leave their balance sheets a sea of red, the general mood in Abu Dhabi was as sunny as the weather. That's because in the long term, developers of renewables know they'll win. Climate change aside, the simple fact that energy demand will continue growing rapidly once the downturn has ended means that new supplies will be needed. And no one - including oil giants of the Middle East - believe that fossil fuels alone will meet that gap. "This is absolutely going to scale big," says Frank Mastiaux, the CEO of the E.ON...
Joining Pepsi's quest for O-mentum are advertisers like Audi ("Progress is beautiful") and Ikea ("Embrace change"). Trying to make a buck off the zeitgeist is an old story, but these ads also capture a particular mood of today. America right now is like some kind of agitated subatomic particle holding two opposite charges at once: dread and excitement. Just so, these ads convey both desperation--someone, please, buy something!--and the thrilling sense that a big change is afoot in the country's mind-set. (See pictures of the best Obama inaugural merchandise...
...could see this mood reflected in We Are One, the Inaugural concert aired on HBO. Bruce Springsteen kicked off the show with "The Rising," his 2002 anthem to the heroes of 9/11. The song evolved over the Bush years; it began as a eulogy, then was used as a campaign song by both John Kerry and Obama. Now it played as if America was looking back to the early days after 9/11 and asking for a do-over, to return to the moment before that communal spirit curdled into acrimony...
...mood songwriter. I don't have to be happy to write a happy song. I write what I'm inspired to write at that time. I'm a life observer and I'm a people watcher, and so I just see things that happen and I write about them...
...those mostly minor snafus will quickly be forgotten. As transitions go, Obama has set a new standard for smooth. And apart from the tricky business of replacing one Administration with another, this transition succeeded at something equally as meaningful. It transformed the nation's mood from grim to just a little optimistic...