Word: moods
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Dates: during 1970-1979
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...normality. The economic recovery works in his favor, and Yankelovich's surveys show that he has won heavy support from people who are optimistic about the nation's future. He is, moreover, seen as an honest, undevious, trustworthy man. A Ford handicap in the current anti-Washington mood is that he is considered one of the run-of-the-mill, "institutional" politicians...
...dropped out; on the right, George Wallace is virtually eliminated. Challenged by Jimmy Carter in North Carolina and Florida, he has failed to win even in the South. Part of the change must be attributed to his health, but it also has to do with the new mood that no longer responds to Wallace's old appeal of discontent. Henry Jackson won in both Massachusetts and New York, but his pugnaciousness may not wear well nationally as the debate sharpens. The easygoing Mo Udall fits the nation's low-key leaning, and he is widely seen...
...Carter has either adroitly capitalized on the electorate's mood-or come along with natural qualities at just the right time to meet its demands. The TIME-Yankelovich surveys show that Carter, like Ford, draws most of his support from voters who are confident about America's future. The soft accent, the moderation on issues, the emphasis on "Trust me," even his fundamentalist religiosity, seem attuned to the times. "Jimmy Carter is a positive and upward and loving candidate," observes former Mississippi Republican Gubernatorial Candidate Gil Carmichael. "His spiritual issue is probably one of the best gut issues...
...Hubert Humphrey, of course, has not yet faced a fresh test in the current mood. Always ranking high on decency and personal warmth, he is now seen as a rather comfortable old shoe-which fits the desire for serenity but not the search for new leadership. However, Humphrey is also seen as experienced in world affairs. If international concerns should arise to overshadow the economic issues amid continued recovery, the national mood would favor the most experienced veterans: Humphrey among the Democrats and Ford among the Republicans...
...frequent personal meetings with the candidate, often through staff members and sometimes only in an occasional phone conversation, memo or quick chat. Nonetheless, their views of the issues-and of the candidates-provide a preview of the fall debate and possibly even some intriguing hints of the economic tone, mood and direction of the next Administration. A brief rundown on the ideas of the leading candidates and the men behind them, starting with the Democrats...