Word: moog
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...Kenton band and the Harmonicats. True virtuosos of the pop spectrum, the four compose jingles to suit every current radio-station format−top 40, soul, middle of the road, easy listening, country and western, and subtle variations in between. One of the composers is a master of the Moog Synthesizer and the sophisticated electronic effects that are increasingly in vogue...
Racer's Edge. P. & T. charges a big-city station up to $25,000 for a "customized concept" and reel of round-the-clock jingles. A tiny coffeepot of a station that does not require the Moog Synthesizer or fancy arrangements may get its custom image for as little as $690, or perhaps a combination of cash and commercial time. P. & T. gets reimbursed by reselling those commercial minutes to such spot clients as Orkin pest control, Safeway supermarkets, or STP ("is the racer's edge...
...Gypsy Song, break into a tapdance and a pianist plays an ornate set of embellishments on the first phrase of the Habañera; he knows all the tricks but cannot remember the melody. The Card Song is swallowed by a monstrous Dies Irae, and everything ignites into a Moog-synthesized musical holocaust. The montage of electronic sound forms a requiem on the word "love," with tunes and characters zooming by like meteoric memories. After a final shriek, only Hess's voice remains, sadly singing: "That's how it is, that's how it will...
...Inquiry Box is a $19.96 gadget designed to teach theory building and theory testing: "By pulling and pushing the things that stick out and by poking around inside with a stick, you're supposed to figure out what arrangement of pulleys, pegs, springs and strings is inside." The Moog Synthesizer is an electronic music maker that sells for anywhere from $3,500 to $8,000, depending on the model: "The synthesizers are built slowly, and before each one goes out, it is left on for a week and then dropped on the floor. This procedure helps to locate...
Information on every kind of tool and trade and new idea is listed, from organic gardening to Moog synthesizers. It tells you where to learn about hitch-hiking, tantra art, the domain of man, and altered states of consciousness. You hear of magazines that give you earth beauty and ones that give you "practical information on two-strategies of survival if national affairs get funny: Hiding and running." There are toys, lists of schools filled with the ecstasy of education, books that teach you how to make a whole environment out of any environment from commune to suburb. The reviewers...