Word: moola
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Dates: during 1960-1969
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...quit New York during the depression for Toronto, where for 20 years he worked hard, shrewdly and courageously, "collecting moola for those bums I love -the prospectors...
...Lemon now accounts for a third of Schweppes' sales in the U.S., though it has only been on the market one year. Even Elsie the Cow is out to milk the market. Borden has just put on the shelves its first soft drink-a milk-laced beverage called Moola-Koola. One reason the soft-drink people are convinced that their boom can only grow is that the biggest group of soft-drinkers are on the verge of a population explosion: the next ten years will see an influx of 6,000,000 teen-agers into the market...
Into this sham-fest the playwright throws a rich young Yaleman, full of boola, moola and ideals, trying to pursue an honest artistic career. Along the way, he is buffeted by a whipcracking female magazine publisher (Lahr), a Hollywood producer named Harry Hubris (Lahr), and his own father, Milo Leotard Allardyce DuPlessis Weatherwax (also Lahr), a wild Park Avenue lecher. When his son admits a literary interest in the exotic sins suggested by Lolita and the works of Oscar Wilde, Weatherwax bellows encouragingly: "That's the stuff to cut your eyeteeth on. You have to learn to crawl before...
...Other moola moola: total income, $39.5 million; family savings, $150,000 (one alumnus reported savings of $14 million); total family savings, $82,770,000; average value of homes, $50,586; total value of homes...