Word: moonbeam
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Dates: during 1950-1959
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...Harvard in his strip pertained to the hallowed Dogpatch tradition of Sadie Hawkins Day. It seems that thirteen new bachelors were needed to participate in the annual race, and that someone in Dogpatch who could read saw in a newspaper that Harvard was awarding 2000 bachelors' degrees. Moonbeam McSwine, one of the more picturesque local characters, was dispatched to Cambridge to recruit the necessary bachelors. She met with surprisingly little resistance...
Dogpatch is planning to invade Harvard and carry off 13 of Cambridge's "pure, shy young bachelors." The Trojan horse which will lure the Harvard men from their academic retreats is Moonbeam McSwine, an earthy young lady of astounding physical proportions...
...reading the Aug. 11 issue of TIME, I came across an insane article entitled "Moonbeam McSwine's Fate" which [was] about my home town, Secaucus, N.J., of which I and many others are very proud . . . Our town has had nothing to be disgraced about compared to the disgrace you have wrought...
...Secaucus on their hill rarely sniff the full exhalation of the piggeries; but the town's neighbors do, and so do millions of travelers who pass through by rail or over the New Jersey Turnpike. For years the authorities have tried to make New Jersey's Moonbeam a little daintier. Further expansion of pig farming was forbidden in 1948 (with the result that the pigs became more & more crowded). Reluctant industry was urged to move to Secaucus, and even now plans are under way to build a race track there, possibly on the theory that horses smell better...
...creams, unguents, sprays, scented waters, chlorophyll tablets and electronically-treated toilet tissues, the U.S. relentlessly wars on the odors of nature. This preoccupation with the olfactible has made social outcasts of millions who are, in the language of the ads, not dainty, including Li'l Abner's Moonbeam McSwine. The latest victim is a town-probably at the moment the most deeply disgraced town in the U.S. For, like Moonbeam McSwine, Secaucus, N.J. (pop. 9,750 people and 75,000 pigs...