Word: moonshot
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Dates: during 1960-1969
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...encyclopedia business, and these people were in the encyclopedia business. A big selling point of the Collier's Encycpedia these folks sold is that the 24 volume set includes complete schematic diagrams of the moon flight (not to mention Czechoslovakian street fighting photos). So the Colliermen liked the moonshot, the way businessmen were once rumored to like the War, and the Colliermen went out to sell that day with especial eagerness...
...Moonshots are good for the newspaper business, too. But moonshots are not a dime a dozen, and one of the newspapers in the city was planning ahead. An expose of Collier's Encyclopedia sales, as well as being a "genuine public service," would be good for the newspaper business, the newspaper thought. although not so good as a moonshot. So they sent a spy after Collier...
...seller at the bar at the Houston Press Club was a little something called "The Moonshot" (two ounces of cognac, three ounces of orange juice, and three ounces of champagne). The concoction was so mesmerizing that many hours later one flight controller was still muttering, to anyone still around to listen, "Don't forget that behind me there were eight other good men the public never saw. Just remember, that behind me were eight...
Dour Rejection. Sure that he had the answer, Houbolt attended meetings of NASA's moonshot planning group to promote the lunar-orbit-rendezvous (LOR) scheme. His reception was cool. "Your figures lie," shouted one excitable member of the group. "I don't believe a word of it." Wernher von Braun, present at the same meeting, dourly shook his head at Houbolt's proposal and said, "No, that's no good." Recalls Christopher Kraft, director of NASA's manned-flight operations: "When some people first heard of Houbolt's idea, they thought he was nuts...
...where the moonshot affirms the continuation of the kind of change that one imagines might have stopped when all the world had become as crowded as New York City, it also promises to give us some more philosophical material to work with. Or at least some more causes for our effects. Imagine what it would do to our thinking if we could find out what the ends of the universe might be. It's for sure that once we get our astronomers and their telescopes up there free of our obscuring atmosphere they will, right away, start telling...