Word: moos
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Austere Rev. Dr. Alexander James Wilson, editor of the United Church Observer (circ: 38,000) in Toronto, heard about it, did some commendable leg work, found that Moo Cow was indeed listed (No. 15) in the young people's song sheet. Then he unleashed his righteous editorial wrath...
...nobody's moo...
...program opened with the dreamy old song, Won't You Wait Till the Cows Come Home, accented by the tinkle of a cowbell and the recorded moo of a Jersey heifer. It closed with a gooey, sentimental ballad called Contented, sung by a weepy-voiced tenor ("I'm on heaven's own doorstep, so contented with you"). Between the moo and the mush, the Carnation Milk Co. poured out a half hour of semi-classical music as thick and sweet as its product. To keep its Contented Hour flowing smoothly, Carnation also hired such big names...
Last week, NBC's Contented Hour, one of radio's oldest and best-known, began its 15th year. But it was almost a new show. Gone were the moo and the bell, the bleating ballad. Only familiar prop was Canadian-born, 36-year-old Conductor Percy Faith. Regarded as one of radio's top arrangers, he is equally deft with light classics and new jazz. His formula for a new contentment: more Kostelanetz-like arrangements of Gershwin and Rodgers, fewer old soothers like Drink to Me Only with Thine Eyes...
...sweet, soft voice texture which stirred and delighted Chicagoans, Father Finn achieved by instructing high sopranos to sing moo; low sopranos, mee; first altos, mah; second altos, maw. "When you hear them mooing and making and everything, it's like listening to a lot of flutes...