Word: mopar
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...what's his strategy? Marchionne is likely to hew closely to the playbook he used to revive Fiat. On June 10, the day Fiat sealed the deal, he announced a thorough organizational revamp. From now on, each of the four individual brands--Chrysler, Jeep, Dodge and Mopar (which makes parts)--will be distinct business units responsible for profit and loss. He also reached deep into the ranks, bypassing the engineers and putting a younger, energetic generation of managers with marketing experience in charge of the brands. "That's a mirror image of what he did at Fiat," says a longtime...
...what's his strategy? Marchionne is likely to hew closely to the playbook he used to revive Fiat. On June 10, the day Fiat sealed the deal, he announced a thorough organizational revamp. From now on, each of the four individual brands - Chrysler, Jeep, Dodge and Mopar (which makes parts) - will be distinct business units responsible for profit and loss. He also reached deep into the ranks, bypassing the engineers and putting a younger, energetic generation of managers with marketing experience in charge of the brands. "That's a mirror image of what he did at Fiat," says a longtime...
...Wheels are tricky," says David Elshoff, spokesman at Mopar, DaimlerChrysler's mammoth parts division. "Bigger ones look better, but don't necessarily enhance the performance of the car. There's a small degree of liability there." Mopar sells a dizzying array of auto accessories--from chrome grilles to rear spoilers--but steers clear of supersize rims. Its parent company will go only 3 in. bigger than what comes standard, which is why the dealers that are starting to display tricked-out "Moparized" cars will probably outfit them with non-Mopar wheels...
Bands share musicians, practice spaces,instruments and equipment with one another, as allof these things are hard to come by at Harvard.Though groups average four hours a week ofpractice time, DeMay and Zach B. Sitter '94 playin both Mopar and Fat Day, Kelefa T. Sanneh '97plays in Mopar and Hypertrophie Shitstraw, Matt A.Donahue '97 plays in Toddler and Hypertrophie andAdam E. Rosen '95 plays in Mopar and Neverlovers."The main difference" between playing withNeverlovers as opposed to Mopar, says Rosen, "isthe songs are a lot slower so it's less physicallytaxing." Rosen says he must exercise regularly to"build...
...Friday night, and the basement of WHRB is hot, dark and crowded. People sway, jump, groove and yell to the sounds of two indie-rock-inspired Harvard bands, Hypertrophie Shitstraw and Mopar...