Word: moppets
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Dates: during 1940-1949
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...make certain that every American moppet will become properly bear-conscious, Kasper-Gordon, the transcription agency, has promised to set off an overpowering display of promotional fireworks to coincide with the June 9 national premiere of the show...
...storm broke in Hobbies, a magazine devoted to the delights of private boondoggling. A recent issue included a report on a new sport-mouseboat racing -the invention of a ten-year-old anonymous moppet. Necessary paraphernalia: 18-inch racing boats, mice, a bathtub or pond. In racing, the mice propel the boats by walking a treadmill attached to a small paddle wheel. Said Hobbies: "No cruelty is imposed on the creature since experience shows that mice derive much enjoyment from their wheel-turning activity...
...comics were hit first. Outgrowing the moppet market, they had tapped a ready-made public: the soldiers loved them. At the peak, when anything from Supersnipe to Super Duck would move, sales had hit 40 million a month. Now they were down to 27 million, and still skidding. War-born pulps were going begging, too. One firm, whose stable of magazines goes up & down at the drop of a dime, had dumped 64 titles (Green Mask Comics, Sleepy Time Stories, etc.). But buyers still had some 1,200 titles to choose from...
...moppets and moppet-minded grownups-buys some 25,000,000 comic books each month. Are they good for children...
Kiss and Tell is especially notable for the work of three young people who combine the homespun qualities of the kid next door with the zany hilarity of the Marx Brothers. One is Darryl Hickman, who plays the omnipresent Pringle moppet. Another is the gawky Courtland, a deadpan, loose-jointed adolescent who can get a laugh by just saying: "Holy cow!" But the most expert of all is Shirley Temple herself, now a first-rate comedienne and a very attractive young lady. While spending her early teens in comparative obscurity, Shirley forgot none of the tricks that once made...