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...Toronto instructed new employees in company standards of quality, politeness and service. "Smiling and looking people in the eye are not things they do naturally," says a McDonald's executive. Using manuals translated into Russian and videotapes, the trainees have learned everything from how to wash windows and mop floors to the proper way to assemble a Big Mac. Customers have some learning to do too. Because Soviets are unaccustomed to eating finger food, many of those invited to a preview disassembled the Big Mak and ate it layer by layer. Despite the cultural hurdles, Cohon is enthusiastic about...

Author: /time Magazine | Title: Moscow's Big Mak Attack | 2/5/1990 | See Source »

...Exxon's mop-up team did earn modest praise for its effectiveness in soaking up some of the oil with cotton booms. By week's end Exxon had recovered about 130,000 gal., but the damage remains to be calculated. More than 300 birds have died, and if the oil destroys the area's marine organisms, several species of migratory birds may starve to death when they arrive in the spring for breeding...

Author: /time Magazine | Title: Exxon's Attitude Problem | 1/22/1990 | See Source »

When George Bush proclaimed himself the environmentalist candidate in an outdoor campaign speech on Aug. 31, 1988, he had to mop his brow several times as he spoke. Last year was the hottest ever recorded, spurring a debate among scientists as to whether the mercury was registering proof of the "greenhouse effect." Carbon dioxide and other chemicals are spewed into the atmosphere by the burning of fossil fuels like coal and gasoline; the gases trap radiation that has come from the sun and that would otherwise escape into space. The result is global warming: over time, sea levels will rise...

Author: /time Magazine | Title: America: Abroad Why Bush Should Sweat | 11/6/1989 | See Source »

...Coast Guard reported that it had recorded 6,700 oil spills during 1988, ten of which involved at least 100,000 gals. While total spills were down from 10,000 in 1984, environmentalists contend that the level remains unacceptably high, especially in light of the poor results of most mop-up efforts. Cleanup crews recover on average no more than 10% of major oil spills, a performance that has failed to improve during the past 20 years, according to Amy Stolls, editor of Oil Spill Intelligence Report. Declares Alaska Governor Steven Cowper: "It is clear that the industry does...

Author: /time Magazine | Title: Whose Mess Is It? | 7/10/1989 | See Source »

...punk is in the presentation, which can shock Soviet conformists. Once, Sukachev demolished an enormous poster of Brezhnev onstage, then threw the pieces into the audience. During a number about drug addiction, he often pantomimes a heroine injection. His shaved-sided flop-mop elicits frequent comment on Moscow's streets. "People think I'm a fascist," he says. "I can't think how many times I've been called that...

Author: /time Magazine | Title: Music: Hot, Hot, Hot: Brigada S | 4/10/1989 | See Source »

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