Word: morale
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Dates: during 1940-1949
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...write insurance as it is done in Britain, where an insurance company does not insure a property but insures a man against the loss of his property, thus giving the character of the insured an important weight in figuring the risk. U.S. practice ignores the moral factor, and bases rates entirely on the location and type of property insured. (In three-quarters of the States it is now illegal to sell insurance for less than the standard rates established by rating associations, which are the same for all companies...
...very quick in knocking the everlasting daylights out of Japan, and Hearst began to do a series in his column on the history of Japan. Said the man who once thundered against the "Yellow Peril": White men had taught the Japs the "mysterious medicine" of firearms. His moral: "And now, friends and fellow citizens, we 'barbarians' are being given a taste of our own 'mysterious medicine' by the Japanese-the just reward for exploiting them...
...readers of Spanish. Says Translator Porter: "[It] is without dispute The Novel of the past century, not only for Mexico but for all Spanish-speaking countries." One press in Barcelona printed a million-odd copies annually. For millions of common people The Itching Parrot has been editorial page, moral preceptor, soapbox speech, liberalistic handbook, underground leaflet, scandal sheet, pulp-thriller, comic strip, and dirty-joke book. It has also been-and still is-an engaging story in which is made wonderfully vivid, as Mrs. Porter says, "the sprawling, teeming, swarming people of Mexico, ragged, eternally cheated . . . insatiably and hopelessly hungry...
...Itching Parrot-"Poll" for short-is the nickname of one Pedro Sarmiento, a well-born Mexican ne'er-do-well who plays out the classic routines of all picaresque heroes, with a strong dash of erotic chile con carne seasoned with moral saws and liberalistic satire. The Parrot disregards a wise father, is spoiled by a booby mother, wastes her fortune, sinks to the lowest flophouses and gambling dens of Mexico City, where "there are but two rules: luck and cheating. The former is more lawful, but the latter is surer." In jail the prisoners rob him and empty...
...urged to get behind the program. "As Christian citizens," its sponsors affirmed, "we must seek to translate our beliefs into practical realities and to create a public opinion which will insure that the United States shall play its full and essential part in the creation of a moral way of international living...