Word: morefully
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Dates: during 1990-1999
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But will the ads be effective? "The buzz on banner ads is really bad; they just don't generate numbers," says TIME Digital reporter Lev Grossman, noting, however, that interactive banners, similar to those Bush is using, have enjoyed the best responses and "hover times" (the amount of time a...
"A residents' union can give interns a stronger voice to negotiate more humane work schedules and can force hospitals to the bargaining table," wrote TIME contributor Dr. Ian Smith about the board decision last month. Now that process appears to have started - and for America's patients, better-rested, less...
Possibly more important than its appeal to liberals is the proposal's potential to shore up the veep's grip on the middle, which he could eventually wrangle over with George W. Bush. The Democratic primary debates promise to pit Bradley's $90 billion health care proposal against Gore's...
Their owners love them - sport utility vehicles and light trucks now make up almost half of the vehicles on American roads. They also inspire a lot of animosity: They're big, they terrify sedan drivers and they pollute more than cars. But that last complaint is about to change. On...
While cleaner-burning fuels have cut down significantly on car emissions, Americans' love affair with SUVs and light trucks has virtually arrested larger environmental gains. "Even though emissions standards for cars have been pretty tough, we were seeing ever-increasing pollution because more people are driving trucks and SUVs," says...