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You've likely read some of Demand's content without realizing it. Founded in 2006, the company runs a slew of popular Internet portals, including eHow.com Cracked.com and Livestrong.com that receive 100 million hits a month - more traffic than any of the digital properties of Disney, NBC, ESPN or, yes...
The finely tuned assembly line is the brainchild of Demand's co-founder Richard Rosenblatt. Best known as the CEO of Intermix Media, owner of MySpace, when the company was sold for $580 million to News Corp. in 2005, Rosenblatt says he learned from his experience with social networks that...
For now, though, Demand still needs humans - namely, writers, editors and video producers - to crank out content. That's where its horde of more than 7,000 freelancers comes in. One person earns a few cents for taking the algorithm's output and turning it into a headline. Another person...
As much as Demand execs say they don't want to do journalism, they think they can offer it some help. The company envisions its how-tos running alongside stories in more traditional media, sharing revenue and reducing the need for news outlets to produce certain types of service-oriented...
That's only part of the company's vision. The other is to keep amping up its production: more writers, more sites and a lot more stories. One of the tenets in the company's manifesto is "Never rest."