Word: morely
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Dates: during 1940-1949
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Hardly had Loewy stepped into his muted grey and beige penthouse office high above Fifth Avenue, when more jobs rolled in, e.g., a television maker wanted him to draw up sketches for a new line of cabinets. "Fine," said Loewy. "I spent $2,000 on my own set and it...
As the "great packager" who tricks up boxes and labels, Designer Loewy lures U.S. consumers into buying more soap, lard, perfume and hair oils. If he did nothing more than such trivial things, consumers might well wonder what benefit, if any, they get from his work. But he also works...
Loewy's first job for the Pennsylvania Railroad was designing a trash can. That was successful, so he went to work blueprinting a new locomotive. To find out what was wrong with old engines, Loewy rode them for thousands of miles, noting such things as the absence of a...
It clicked so well that in the last three years Studebaker has broken all its peacetime records for sales and profits. Not all Studebaker dealers liked the 1950 models which came out last August. Some did not like the rocketlike hood and nose air intake that resembles the 1949 Ford...
Last week Wayne Taylor handed out a few bruises on his own account, in a 227-page report of a joint EGA-Department of Commerce mission. After spending ten weeks in Europe, studying methods of increasing European exports to the U.S., Taylor's committee came to one hardheaded conclusion...