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...Gist: It's rare that a summer intern gets to author a report under the masthead of Morgan Stanley. But such is the luck of Matthew Robson. When the research arm of the vaunted financial giant asked the 15-year-old Brit to explain exactly how teenagers are using all these shiny new gadgets like cell phones, video games and the Internet, Robson gave them a concise summary that's impressive coming from a teen - but not exactly groundbreaking. Except, perhaps, to the financial set: an inexplicably enthused Morgan Stanley published Robson's anecdotes online under the lofty title...
Media & Internet: How Teenagers Consume Media Morgan Stanley Research Europe 3 pages...
...Lowdown: No disrespect to the young Robson - it's great to have anything published as an intern. The real beef lies with the businesses and bankers who are buying into a pretty self-evident report with some questionable assertions. While it's prefaced with a disclaimer that Morgan Stanley doesn't claim "representation or statistical accuracy," some of Robson's statements seem a little bit off. Some studies estimate that up to 31% of Twitter's users are between the ages of 15 and 19, which calls into question the worthiness of the bold assertion that "teenagers...
...real lesson? Those at Morgan Stanley need to spend a bit more time with their kids. Do that, and we suspect the revelation that teenagers like cell phones and free music will seem, well, a little less revelatory. Ultimately, Robson's report does more to reveal how out of touch some in the business world are than to shed light on anything new about teenagers and the media...
...this year. Local banks are unburdened with the kind of debt crippling financial institutions in other countries. A monthly consumer-confidence survey elicited the second highest level of optimism since August 2006. Buoying hopes is S.B.Y.'s choice for Vice President, principled former Central Bank governor Boediono. Investment bank Morgan Stanley is so impressed that it wondered in a June report whether the country should be added to the so-called BRIC club of economic up-and-comers composed of Brazil, Russia, India and China...