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...Morgan, on the other hand, estimated the most it could lose on its daily trading desk on any given day was $114 million, or less than half of what Goldman could lose. And Morgan is in the process of eliminating nearly all of the trading it does for its own account, which means how much it risks in the market each day should continue to drop...

Author: /time Magazine | Title: How the Financial Crisis Reshaped Morgan Stanley | 9/22/2009 | See Source »

...Morgan, unlike Goldman, seems to be really interested in building up its deposit base. Last year, the firm hired former Wachovia executive Cece Sutton to run its retail-banking division. Last month, Morgan said it would soon be adding more employees in Charlotte and New York to help expand its banking operations. Already the bank has nearly tripled its customers' deposits to just over $100 billion...

Author: /time Magazine | Title: How the Financial Crisis Reshaped Morgan Stanley | 9/22/2009 | See Source »

...hires come at a time when the bank's traditional investment-banking operations seem to be shrinking. Overall, Morgan has lowered its payrolls by 8% in the past year, but its ranks of investment bankers have fallen by a slightly steeper 10%. And in underwriting, a key investment-banking business, Morgan has continued to lose ground. Through the first six months of this year, Morgan ranked as the sixth largest underwriter of stock and bond offerings, down from fourth two years...

Author: /time Magazine | Title: How the Financial Crisis Reshaped Morgan Stanley | 9/22/2009 | See Source »

...biggest change by far for Morgan Stanley comes from the acquisition of the Salomon Smith Barney brokerage division. The deal, which was announced in January, has boosted the number of brokers at Morgan Stanley to just over 20,000. That makes Morgan the largest brokerage house in the country. Brad Hintz, an analyst at Sanford C. Bernstein & Co., estimates that after the acquisition is complete Morgan will get 42% of its revenue from its brokerage division, up from 20% a year...

Author: /time Magazine | Title: How the Financial Crisis Reshaped Morgan Stanley | 9/22/2009 | See Source »

...Morgan Stanley is not abandoning its investment-banking roots, but it is making the bet that retail brokerage operations are going to be valued more in the market than in the past," says Hintz...

Author: /time Magazine | Title: How the Financial Crisis Reshaped Morgan Stanley | 9/22/2009 | See Source »

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