Word: morganization
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Dates: during 1950-1959
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...Morgan, M.D., a square-jawed general practitioner with an adventurous suburban clientele, has become the most widely known physician in the U.S. without ever stepping out of a comic strip. Since his appearance in 1948, Dr. Rex's struggles with quacks, epidemics and psychoses have made him one of the strips' most cherished favorites.† After a long and successful effort to keep his own identity a secret, Rex's creator and author has now owned up. His name: Dr. Nicholas P. Dallis, 42, Toledo psychiatrist...
...Mental Hygiene Center, he met a local resident named Allen Saunders, who does the continuity for successful comic strips himself (Mary Worth, Kerry Drake, Steve Roper). Saunders encouraged Dallis, put him in touch with Chicago's Publishers Syndicate and two artists who do the final drawings. So Rex Morgan, M.D. was born...
...show that his hero has non-diagnosable human failings, Author Dallis has also worked in a rather dignified romance with Nurse June Gale, Morgan's ever-loving assistant. A great many readers have demanded that Dallis finally get them married. (Among them: Dallis' wife, Sally, whom he met while she was a nurse at Philadelphia's Jewish Hospital...
Recently, through his syndicate, Dallis got a letter of protest from a former attendant at the Carville, La. leprosarium. Rex, it seemed, had chided one of his comic-strip friends for treating his girl "like a leper." Result: after Morgan puts Landros behind bars, he will tackle the subject of leprosy, or, as Carville prefers to call it, Hansen's disease...
...Morgan, who is now syndicated in more than 300 newspapers, ranked just behind Dick Tracy in a recent popularity poll among U.S. high-school girls...