Word: morganization
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What a difference a financial crisis makes. Mack has spent much of the past year putting Morgan Stanley on safer ground. He has dramatically lowered borrowing and shut down the firm's proprietary trading desk. He changed Morgan from a Wall Street dealer to a bank holding company, and more than tripled the firm's deposit base, which is a safer source of capital. And in a major break from the bank's 70-year history he de-emphasized investment banking as the driver of Morgan Stanley's profits. In June, he completed the purchase of a majority stake...
...half years ago, at Morgan Stanley's annual meeting, CEO John Mack fielded a question from a worried investor. Mack's firm had had a good 2006 and early 2007, but the questioner was concerned that much of the new profits seemed to be coming from increased borrowing and bets the bank was making with its own capital. Mack answered defiantly...
...financial crisis and its aftermath have dramatically changed investor perceptions, particularly with respect to the soundness of our financial system. In response, big financial firms are changing, but few firms have changed more than Morgan Stanley. The latest sign of Morgan's transformation came two weeks ago when the firm announced that James Gorman would replace Mack in January. Unlike Mack, and nearly every other head of Morgan Stanley, Gorman has never been an investment banker. Gorman, a former McKinsey consultant, joined Morgan three years ago from Merrill Lynch, where he had run that firm's brokerage force. At Morgan...
...When Gorman was named CEO that was a defining moment in Morgan's history," says Charles Geisst, a Wall Street historian and author of the book Collateral Damaged. "The large brokerage force is going to change Morgan. People begin to see you more as a distribution business than in the investment-banking business...
Still, it's clear that Morgan has taken a different road out of the financial crisis than its closest rival, Goldman Sachs. In the past year, Goldman has dramatically ramped up its trading desk. That move has led to big profits in the past year but the firm has also opened itself up to bigger losses should its traders get things wrong. Based on its trading activity now, Goldman says it could lose as much as $250 million in a day should its bets go wrong, up 30% from a year ago. What's more, even though Goldman has become...