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...copyright for Opal with Alloy Entertainment, a book packager, which develops book ideas, hires writers, then delivers a finished product to publishers. Packagers have been more common in nonfiction--cookbooks, joke books--but Alloy has turned itself into a giant of young-women's fiction. Headed by Leslie Morgenstein, 39, Alloy has put together hit series, including The Clique and The Sisterhood of the Traveling Pants. It's a "fiction factory," as a publishing insider calls it, but one with a well-respected sense of the mercurial girl culture; Alloy's parent company also owns the teen shopping website delias.com...

Author: /time Magazine | Title: Books: An F for Originality | 4/30/2006 | See Source »

...young author received. He also said that the advance was split between Viswanathan and Alloy Entertainment, a book packaging firm that shares the book’s copyright and that helped her “conceptualize and plot the book,” according to Alloy President Leslie Morgenstein...

Author: By David Zhou, CRIMSON STAFF WRITER | Title: College Looking Into Plagiarism Accusations | 4/27/2006 | See Source »

...young author received. He also said that the advance was split between Viswanathan and Alloy Entertainment, a book packaging firm that shares the book’s copyright and that helped her “conceptualize and plot the book,” according to Alloy President Leslie Morgenstein...

Author: By David Zhou, CRIMSON STAFF WRITER | Title: College Looking Into Plagiarism | 4/27/2006 | See Source »

...been previously reported, we helped Kaavya conceptualize and plot the book,” Leslie Morgenstein, the president of Alloy Entertainment, wrote in an e-mail yesterday. “We are looking into the serious allegations detailed in the Crimson before commenting further...

Author: By Paras D. Bhayani and David Zhou, CRIMSON STAFF WRITERSS | Title: Soph Says She's Sorry for Overlap | 4/25/2006 | See Source »

...been previously reported, we helped Kaavya conceptualize and plot the book," Leslie Morgenstein, the president of Alloy Entertainment, wrote in an e-mail yesterday. "We are looking into the serious allegations detailed in the Crimson before commenting further...

Author: By Paras D. Bhayani and David Zhou, CRIMSON STAFF WRITERSS | Title: Sophomore Novelist Admits To Borrowing Language From Earlier Books | 4/24/2006 | See Source »

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