Word: moriskey
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Adman Barton: The first successful advertisement was one that said, "Mrs. Peter K. Moriskey of 38 Fulsome Terrace, writes: 'Since taking your pills I have had no more pains in the legs.' " The President never gets very far away from this sure-fire formula. He says,"My friends, you are feeling better. Tonight I am going to tell you some of the things we are planning that will make you keep on feeling better...
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