Word: morita
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Dates: during 1970-1979
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...will help offset the persistent deficit in the nation's balance of payments and provide new technology for the American economy. How do American workers shape up in the eyes of their foreign bosses? In a wry comment on Sony's plant in San Diego, President Akio Morita says: "Our American dealers questioned whether Sony products made in California would have the same quality as products made in Japan. Regardless of nationality, our workers must use our know-how with the same attention to quality as our Japanese workers do. I am convinced that the Americans are also...
...Your account of the "Four Walls Treatment," the Morita therapy used in Japan [Oct. 2], shows it very like the now forgotten "rest cure" developed by Dr. S. Weir Mitchell (1829-1914) of Philadelphia. Like Dr. Morita, Mitchell put his psychiatric patients to bed for a period of quiet under medical supervision and then required them to exercise. When one woman refused to get out of bed at the end of the prescribed period, Mitchell started to get into bed with her; when another refused to take the daily walk, he took her for a drive and dumped...
...toward individual foreign markets. In the British color-TV market, for example, he has chosen to compete on price instead of screen size. The least expensive British-made set is a 19-inch model, and only 10% of the TV households have color. By importing a 13-inch set, Morita figured that he could save enough on production and shipping costs to get the price down to $480 and bring color TV into the reach of many more British families...
...Morita is acutely aware?as many Japanese leaders still are not?of the intense foreign anger provoked by Japan's closed-door policy at home and invasion of markets abroad. Although he expects U.S. protectionism to fade eventually as business improves, he fears that Japanese-American relations temporarily will get worse. That is one of the more optimistic views among the experts; many foresee a long period of mounting resentment, tension and perhaps outright hostility leading to swiftly rising trade barriers and exchange controls...
...economic and political implications of business isolationism, the interests of the consumer should rule, and Morita and his fellow Japanese are giving consumers quality products at reasonable prices. The solution should rather be an equalization of the rules of competition...